i manage a franchie GNC we work different. corp stores get promotional money for selling certain products...$15 for jay cutlers mass stack, $7 nano x9. you get the picture. franchise stores dont do that and they hire people who know supplements. our prices have gone down. Gaspari
superpump $39.99,
cellmass $36.99, nano vapor $47.99.
muscle milk $25.99(small)49.99(big)
on whey $23.99. not to bad for a retail store.