its all marketing dude. they cater to new bb'ers or unexperienced people who eat up there advertisements from Cutler. It is all a ploy, I mean do you really think cutler takes cell tech and
nitro tech and won Mr. O?
but people actually believe it, and they are so inexperienced that if they feel a rush or feel a little stronger while taking the products they will stick with it. .
they suck as supplement reliability, but they are BRILLIANT as a business. ill give them that.
i think it can be compared to Grey Goose Vodka. 10 years ago there was no such thing, they basically went into France bought cheap ass vodka and refined a tad. It isn't any better than other top line vodka, but you pay for that cool bottle and expensive marketing costs.