Sony Clarifies PS3 Pricing Comments
Ccompany claims that executive's comments were "misunderstood."
April 6, 2006 - Sony stated today that comments regarding the price of the PlayStation 3 made by Sony Computer Entertainment Europe (SCEE) executive Georges Fornay on French radio were "misinterpreted", according to a report at gamesindustry.biz.
Nick Sharples, SCEE corporate communications director, told the industry website that the notion that Fornay's mention of a price range of €499 to €599 for the next-generation console was a "mistranslation or misunderstanding of the discussion, which was actually focused on the relative value of PS3 as a Blu-ray Disc player."
According to Sharples, the pricing discussion on French radio station Europe 1 was intended to focus on the fact that the PlayStation 3 would be priced "very competitively" when compared to other products that would use the Blu-ray optical technology if it were to be priced at €500, but that this price point would put it "well above the range of other game console products."
Sharples claimed that Fornay was explaining that with both Blu-ray and high-definition functionality, the PS3 would be "cheap" relative to other products that have these features but more expensive when compared to other "current" game consoles which retail at "far below €500."
Sharples stated that any reports that suggest Fornway was providing a specific price point or price range for the PS3 were completely "incorrect."
http://ps3.ign.com/articles/700/700432p1.html
UPDATE!: Not too long after this news hit the web, SCEE representatives released a statement mentioning that Fornay was not announcing a price point or a date. It also stated that Fornay was making a personal observation, saying that the PS3 might be expensive for a videogame system, but relatively cheap compared to the total number of technological features (i.e. Blu-ray and HD playback) included.
Yes, I said cock. 
